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The Regional Director of Global Sales is responsible for the development and execution of strategic MICE sales and marketing plans in a defined geographic region. This individual will develop and maximize revenues for the Hard Rock Hotel brand through key direct sales and marketing initiatives.  



  • Use resources and data to develop strategic plans to sell respective segments.  These plans will incorporate company’s goals relative to revenue.
  • Achieve or exceed set individual and team revenue goals that support attainment of company targets.
  • Monitor actual sales and revenues to determine variance and assess goal accomplishments and adjust strategies and forecasts accordingly.
  • Generate revenue and brand awareness through attendance of key industry tradeshows/events and sales initiatives.
  • Communicate with corporate leadership on forward thinking strategies and review regional performance/achievements on a monthly basis.


  • Generate leads and assist on-property sales teams through the sales process in an effort to close business ultimately generating revenues for the hotels and the company.  
  • Prepare and manage an annual budget for travel and other business expenses.
  • Assure high visibility of Hard Rock Hotels at industry functions within geographic region.
  • Champion change, ensure brand and business initiatives are implemented.
  • Collaborate with internal and external business partners.
  • Communicate issues and concerns at all level of the organization.
  • Coordinate all aspects of trade show participation for shows within geographic region.
  • Communicate with relevant leadership team regarding issues, risk and liability concerns, or other important business matters.
  • Operate ethically to protect the Hard Rock brand. Utilize programs designed to help Save The Planet
  • Coordinate and participate in different events and activities, including but not limited to sales blitzes, road shows, expositions, fairs, familiarization trips, and site inspections.
  • Manage and produce regional Hard Rock Hotel branded Customer Events as well as provide support for Corporate driven customer initiatives.  




  • Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of sales initiatives.
  • Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
  • Gather first hand guest or client information and use it for improvements in products and services.
  • Act with clients and their guests in mind.
  • Establish and maintain effective relationships with clients.
  • Resolve client and guest complaints and implement change to prevent future issues.
  • Promote the organization within and outside of the industry and at relevant trade associations.  


  • Meet weekly with team members to review sales activities, achievements and any challenges.
  • Manage internal relationships with hotel partners; collaborate with hotel leadership to increase overall revenue from the respective region; and liaise with customer and hotels.
  • Direct and lead activities through internal and external resources.


  • Make good decisions based upon a mixture of analysis, wisdom, experiences and judgment.
  • Challenge business norms and accepted thinking to improve effectiveness and drive results.
  • Use technology effectively to communicate and manage throughout the business.



This job description reflects management’s assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned.



  • Minimum 3-5 years experience as an Area or Regional Director of Sales for a brand or hotel within the MICE segment.
  • Must have a bachelors degree; preferably in hospitality management from an accredited institution.
  • Deep understanding of lifestyle hotels, special events.
  • Travel throughout respective region/territory for client solicitation, meetings and/or presentations required.
  • Travel to key local, regional and/or global industry tradeshows required.
  • Must be a self-starter with an entrepreneurial spirit
  • Based in China; preferably Shanghai or Beijing



  • Ability to perform assigned duties with attention to detail, speed, accuracy, follow-through, courtesy and work with minimal supervision.
  • Excellent verbal and written communication and presentation skills. Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
  • Must possess strong communication and listening skills, excellent speaking, reading and writing.
  • Ability to effectively present information in one-on-one and group situations to customers, clients, and other employees of the organization.
  • Multiple language abilities preferred; fluency in English required.
  • Ability to effectively deal with internal and external customers and staff, some of whom will require high levels of patience, tact, and diplomacy.
  • Perform complex quantitative calculations or reasoning using algebra, geometry, statistics, or abstract symbols.
  • Use logic to define problem, collect information, establish facts, draw valid conclusions, interpret information and deal with abstract variables for unique or unfamiliar situations.
  • Excellent computer skills including Delphi and Microsoft Office (PowerPoint and Excel). 

Additional Details


Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL – SERVE ALL, and strive to foster an inclusive workplace culture for every team member. Hard Rock welcomes and encourages applications from people with disabilities. Reasonable accommodations are available upon request for candidates taking part in all aspects of the selection process.


While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).


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