Hard Rock International

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Database Marketing Analyst

Database Marketing Analyst

Job ID 
# of Openings 
Job Locations 
Information Technology

More information about this job


Provides technical and organizational support for the Manager CRM – Support Services, including but not limited to, building offers in player tracking systems, updating existing reports, preparing list for direct mail programs, and preparing ad-hoc analysis.



  • Ability to deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
  • Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
  • Must present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
  • Must be able and willing to work flexible hours to include evenings, weekends and holidays.
  • Must be detail-oriented.
  • Must possess excellent time management skills.
  • Must be a team player with strong communication (both written and oral) and interpersonal skills.
  • Proficient knowledge of Microsoft Office is required.
  • Expert skills in Excel is required.
  • Knowledge of SQL query is required.
  • Proven ability to work with mail merge and address cleansing products.
  • Ability to function in non-standard situations where some judgment must be exercised.
  • Ability to analyze raw data to find trends and anomalies.
  • Must possess basic mathematical skills to include ability to add, subtract, multiply and divide specific to position responsibilities.
  • Must possess the ability to understand and interpret graphical representation of data.
  • Ability to speak/read French preferred



  • College degree preferred and/or combination of education and work experience.
  • Setup offers in CMP.
  • Maintains and updates existing reports on a daily, weekly, or monthly basis.
  • Investigates and solves data quality issues and trains users as needed.
  • Manipulates and sorts player lists in preparations for direct mail vendors.
  • Uploads Player Tags in CMP.
  • Prepares graphical interpretation of raw data.
  • Prepares ad-hoc analysis upon request.
  • Maintains professional relations with vendors, customers and harmonious relationships with co-workers.
  • Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures.
  • Other duties as assigned