The primary responsibility of the Regional Sales and Marketing Manager is to build, lead, train and support the cafe Sales & Marketing managers in the field to optimize the potential top line sales within each market. Regionals are also responsible for ensuring that all sales and marketing initiatives obtain the desired profit margins. This person needs to develop creative strategic initiatives leveraging relationships to drive top line cafe and retail sales while heightening consumer awareness. The regional will also assist in the development of sale strategies for all cafe operations with emphasis on maintaining consistent direction and vision through the entire field sales force and cafe management teams. She/he will work closely with the Director of Café Operations and Corporate Marketing team to deliver on the overall company strategic plan while being involved with the development of the local business plans.
This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.