The Manager of Brand Content will be responsible for the strategy, direction, and day-to-day support of Hard Rock Cafe content marketing efforts on social platforms. This position will be responsible for leading Cafe social support, manage digital content creation/strategy, calendar, social community, engagement, influencers, reputation, and copywriting of all brand social accounts such as Facebook, Twitter, YouTube, Instagram, LinkedIn, etc. He/she will provide leadership and support of our global social marketing efforts/programs for Hard Rock Cafes. This position will work closely with external agencies and internal teams.
Moderation, Conversion, and Engagement
The Manager of Brand Content will have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. He/she must have exceptional storytelling, brand voice, brand writing and social marketing skills with proven ability to develop compelling content. This role will be the subject matter expert and have knowledge of global and relevant local social platforms, social publishing tools, listening tools and paid social budgeting and buying. Additionally, he/she must possess: