The Sales & Marketing Manager - Franchise will support all corporate marketing initiatives, fostering internal and external relationships to implement programs.
Help manage all facets of major marketing initiatives with minimal oversight; must be extremely independent individual while still able to collaborate and communicate with rest of Support Center.
Collaborate to Conceptualize and develop Market entry strategies as part of pre-opening efforts; ensure strategic plan development to maximize and leverage all sales and partnership opportunities in market.
Work with the local GM and Sales & Marketing teams to develop Local Sales & Marketing Plans. Plan elements include a Market Analysis (to best understand local market conditions, SWOT and competitive set), Executive Summary (strategic overview of local plan for upcoming year), Market Segment goals and AOP (Annual operating plan) Calendar (mapping our key activation programs).
Assist in Overseeing the planning, development and execution process of all GOP (grand opening parties) related activations; work closely with Operations and local teams to develop solid plans, align key partners, establish relevant goals, embrace all local media contacts and include all local influential contacts to maximize the efforts of entering a new market. Plan to include all S&M activations included in pre-opening, during the opening process and in weeks leading up to the GOP event; Café opening requires the development and implementation of a strategic SM Plan created in conjunction with Operations and the local SMM team.
Participate in all LTO (limited time offers) development discussions, and drive the ideation efforts in collaboration with the Culinary and Company Cafe teams. Work with the support center to bring ideas from the field and share best practices of successful and applicable examples for future broader system implementation, assist with in market LTO strategies and analysis
Help Drive the Franchise agenda as a part of the overall Corporate/Company plan. Ensure programs are always considering the needs/expectations of the Franchise units from inception through development process. Work closely with Brand Marketing Team, Culinary, Beverage and Retail through the development of various LTOs and product ideation. Align with the Creative Services and Training departments to ensure all collateral, assets and training materials are created with the flexibility to be adjusted for the Franchise community needs.
Continue to develop, teach and create Sales Opportunities and on-going training/teaching of Sales Opportunities for the field. Identify similar markets and their strengths so that local teams can learn from one another, share Best Practices and expand their ability to maximize sales revenues across all market segments ( corporate/convention, tour & travel, FIT, B2B, etc)
Command Training efforts for all Franchise S&M needs. Includes the on-boarding and training of new hires and other S&M team members, on-going development of existing S&M teams and growing and further exposing existing leaders in the field to maximize their potential. Updating training materials and help in certifying Sales & Marketing Managers about completion of their training. Also responsible for training, development and certification of Trainers as they support on-going training and development efforts in the field.
Collaborate with corporate marketing team to capture Best Practices and share throughout the Franchise community.
Collaborate with marketing team to produce a “tool kit” for activating core-company and seasonal initiatives .
Coordinate NSO website and social media account 30/60/90 days before openings
Partner with marketing resources on the following:
Review creative briefs
Manage the production process
Gain executive alignment on marketing strategies
Coordinate operations between departments.
Teach/coach and document employees who fail to meet standards to maintain a high quality workforce.
Present a professional image to employees, guests, clients, owners and investors.
Attend client functions and designated parties to provide support, ensure guest satisfaction and promote future business.
Build business/market share by thinking of new ways to promote company and by participating in local events to increase sales and profits. Develop and maintain positive relationships with in the business and social community.
Work as a team, helping all employees to complete the required activities that ensure we blow away Guest expectations.
Operate ethically to protect the image of Hard Rock.
Utilize programs designed to help Save the Planet.
Understanding the Business – Functional/Technical Skills; Customer Focus; Drive for Results
Making Complex Decisions – Decision Quality; Problem Solving; Conflict Management; Intellectual Horsepower
Getting Organized – Time Management; Organizing; Timely Decision Making
Creating New and Different – Creativity
Getting Work Done thru Others – Interpersonal Savvy; Delegation
Managing Work Processes – Process Management
Communicating Effectively – Written Communication
Inspiring Others – Motivating Others
Acting with Honor and Character – Ethics & Values; Integrity & Trust
Being Open and Receptive – Composure; Listening; Patience
5 - 7 years marketing-related experience with a background in hospitality.
Experience in the entertainment and/or music industry is a plus.
College degree required, MBA or advanced degree with marketing or advertising focus a plus.
Proven project management skills coupled with the ability to plan against long term objectives while coordinating with multiple stakeholders.
Previous managerial experience where supervising a group of direct reports was an important aspect of the position.
Proven ability to deliver high-caliber and accurate materials at a rapid pace while ensuring that deadlines are met.
High degree of proficiency with MS Office required (Word, Excel, PowerPoint)
Must possess strong communication and listening skills, excellent speaking, reading and writing.
Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
Must be able to have sensitivities for and excel in multi-cultural environments and be able to share ideas and collaborate with diverse groups over the phone, email and in person.
Multiple language abilities a plus, fluency in English required.
Ability to move throughout the corporate office, and cafes during visits (standing, walking, kneeling, bending) for extended periods of time.
Ability to sit for extended periods of time.
Ability to make repeating movements of the arms, hands, and wrists.
Ability to express or exchange ideas verbally and perceive sound by ear.
Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders.
Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 10 pounds.
Ability to turn or twist body parts in a circular motion.
Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment.
Ability to travel via auto or airplane for long periods of time.