Hard Rock International

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Director of Brand Marketing

Director of Brand Marketing

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The primary responsibility of the Director of Brand Marketing is to assist with and execute the strategic direction & marketing activities including brand marketing, marketing program development & tactical deployment, creative development, traditional and non-traditional advertising, PR and social media efforts. They will oversee all brand standards within and between Hard Rock divisions, manage accounts with external PR agency, and represent HR at philanthropic events.


Responsibilities include, but are not limited to:

  • Brand Comprehension – define and understand the key drivers behind corporate master brand. Oversee team’s brand marketing activities and ensure all are executed with excellence.
  • Brand Positioning – develop premium brand strategies and marketing programs to define and strengthen the corporate brand.
  • Serve as an ongoing ambassador, advocate for corporate marketing for maintaining relationships with internal and external partners, and improve brand leadership position.
  • Serve as a resource and provides guidance to internal clients on all marketing related programs.
  • Budget Management – manage corporate marketing budget from general expenses to marketing programs.
  • Demonstrate a personal commitment to ensuring responsible gaming through careful observation and through policies, procedures, regular communications and on-going team member training on responsible gaming and compliance.
  • Conduct personal behavior and select, train, coach, counsel, appraise and retain direct reports who consistently perform actions and behaviors that reinforce the Company’s Mission and Mottos.
  • Ensure prompt and discrete notification to upper management and/or the Ethics Hotline (954-585-5103) of any observation of illegal acts or internal ethics violations
  • Protect, promote and perpetuate the Company’s brand through policies, procedures, actions and communications


  • At least 5 years’ experience in the marketing industry preferred
  • BS or BA degree preferred; MBA preferred
  • Proven track record of developing and executing effective strategies
  • Strong project management skills with proven ability to handle multiple projects simultaneously and achieve objectives within budget and in a timely manner
  • Excellent communication and presentation skills
  • Experience working in a multi-cultural environment, prior international experience a plus.
  • Microsoft Office Skills Required