• Social Casino Manager

    Job ID
    2018-5311
    Department
    Marketing/Sales
  • Overview

    Hard Rock is one of the most globally recognized companies specializing in the casino, hospitality and restaurant industries. We have recently created an online gaming division to leverage our brand reach and considerable resources to extend our presence into the online gaming space.

     

    We are looking for a well-rounded individual with experience in Product Management and/or Marketing Communications who isn’t afraid to roll up their sleeves and get their hands dirty to serve in our newly created Social Casino Manager role. Although not a requirement, experience in land-based casino marketing or the online “freemium” gaming space will help the right candidate hit the ground running, as this role will require frequent contact and coordination with our numerous land-based casino teams.

     

    The Social Casino Manager will be a key hire in our Free to Play division, and will be responsible for the positioning, growth and management of our social casino products, including the Hard Rock Social Casino and Seminole Social Casino.

    Responsibilities

    Successful candidates will be:

    • Hands on and experienced in coordinating multiple marketing calendars at the same time 
    • Focused on maximizing the consumer experience with both a premium product offering and exceptional outbound communications
    • Seasoned at executing and communicating quantitative ROI measurement for product & marketing efforts
    • Successful at maintaining relationships with several external partners and both internal and external stake holders 
    • Specialize in problem solving and analytical thinking 

    Responsibilities May Include:

    • Executing a highly segmented email marketing calendar among 20+ partners, assisting with email campaign setup, testing, reporting and optimization tests – ensuring a premium quality experience for the end user in all communications. 
    • Generating copy for advertising and marketing communications in collaboration with our social casino partners including: email marketing copy, direct mail copy, social media copy, press releases, video scripts and other copy as needed. 
    • Management of acquisition campaigns designed to engage and convert prospects to the social casino, as well as migrate social casino players into the Seminole Wild Card (and other) player loyalty program. 
    • Coordinates with stakeholders and gets appropriate signoff to execute on email marketing campaigns, SMS messaging campaigns, push notification campaigns and social media campaigns as required. 
    • Works with in-house agency, and third-party support teams to develop templates, graphics creative and build and test planned mailings. 
    • Manages both static list uploads, as well as dynamic list segmentation in cooperation with IT team and 3rd party suppliers to ensure that list hygiene and compliance are maintained. 
    • Conducts self-initiated research in order to continuously improve social casino marketing initiatives. 
    • Serves as a main point of contact for external partners’ marketing teams to plan and execute marketing campaigns. 
    • Develops and manage a social media strategy and set goals to increase brand awareness and increase engagement, manage all social media channels such as Facebook, Twitter and Instagram. 

    Qualifications

    • Bachelor degree in Marketing, communications or related field. 
    • Hands-on experience with Email Marketing Platforms preferred. 
    • Basic understanding of digital marketing and advertising tools. 
    • Basic understanding of user experience optimization and/or customer experience satisfaction
    • Basic knowledge of HTML/CSS code preferred. 
    • Experience with analytics tools like Google Analytics. 
    • Excellent communication skills, both verbal and written. 
    • Detail oriented with the ability to handle multiple tasks and manage them through to completion. 
    • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.

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