• eCommerce Creative / Copy Writer

    Job ID
    Retail, Merchandise & Gift Shops
  • Overview

    The eCommerce Creative / Copy Writer will be responsible for writing detailed product / marketing copy for the Hard Rock International’s ecommerce catalog within established brand standards and in support of ecommerce strategies. Day-to-day responsibilities include creating intriguing copy to promote and sell our retail assortment, support key promotional campaigns, and other informational material while maintaining our brand identity and leveraging SEO best practices.


    • Write product-related copy for the web, including product titles, detailed descriptions, and enhanced product information (e.g. size charts)
    • Improve the quality of product information across our ecommerce experience to aid our customers with their purchasing decisions
    • Research manufacturer websites to find the technical properties as well as the key selling features and benefits of products
    • Ensure brand consistency with compelling written content that strengthens and maintains our brand's voice and tone across the ecommerce platform
    • Assess own work as well as incorporate revisions; execute all corrections from team and review for brand guidelines and editorial quality assurance
    • Create and maintain effective communications material including policies, customer service templates, selling guides as well as our online catalog pages (including product and category pages)
    • Optimize our content for search engines by working with SEO Analysts & conducting keyword research
    • Gather, organize, and translate information into unique, persuasive & compelling language
    • Collaborate with merchandising, product development managers, and marketing to produce relevant content that meets the needs of both key stakeholders and our audience
    • Adhere to stringent deadlines to ensure smooth flow of projects; manage time and multiple projects efficiently to contribute to team goals


    This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.



    • Minimum of 2-3 years of experience as a copywriter working in a retail or agency environment
    • Retail/e-commerce experience and knowledge of SEO is required
    • Content management operations and/or online marketing concepts is a plus
    • Exceptional writing, editing and proofreading ability, HTML experience a plus
    • Extreme attention to detail: style, copy & message
    • Strong knowledge of the English language: superb writing and verbal skills
    • Overall writing skills in a number of different styles/tones for digital channels
    • Proficient in Microsoft Office Suite
    • Experience using Product Lifecycle Management (PLM) or Digital Asset Management (DAM) systems


    • Applicable standard of education is required.



    • Must possess good communication and listening skills, excellent speaking, reading and writing.
    • Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
    • Multiple language abilities a plus, fluency in English required.
    • A “can do” mentality – demonstrating a real passion for making things happen and for achieving stretch targets
    • Positive attitude and strong work ethics, ability to multi task and perform in a fast-paced environment is a must



    • Ability to move throughout the corporate office and cafes during visits (standing, walking, kneeling, and bending) for extended periods of time.
    • Ability to sit for extended periods of time.
    • Ability to make repeating movements of the arms, hands, and wrists.
    • Ability to express or exchange ideas verbally and perceive sound by ear.
    • Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders.
    • Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 10 pounds.
    • Ability to turn or twist body parts in a circular motion.
    • Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment.
    • Ability to travel via auto or airplane for long periods of time.


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